The data contained in MIQ is updated once daily, at 6am PST (with a failsafe at 11am PST), and is delayed by one day. For example, on January 2, you will be able to view data through January 1.
Data Accuracy and Updates
SupplyFrame employs sophisticated tools that process large volumes of our network's traffic data to algorithmically identify and block malicious bots, rogue crawlers, and other automated scripts that imitate real users. In addition to a layer of technology similar to the tools used by large networks like Google, we additionally employ a human layer for manual audits of event logs to catch any suspicious traffic that may get through.
If you have a concern regarding data accuracy, please reach out to support@supplyframe.com.
Additional points to consider:
- Data delays - We aim to have updated data on Marketing IQ each morning by 11am PST (6pm UTC) for the previous day, but occasionally there may be a delay due to extended processing times.
- Data changes within the current month - We finalize performance figures at the end of each month after audits of event logs for that month. After these audits, the monthly total may change. Your invoice will reflect the audited and cleansed end of month figure.
- Out of region clicks - Occasionally, we record clicks outside of the regions you specified. You will not be charged for these out-of-region clicks.