The MarketingIQ self-service portal (MIQ) shows two main metrics:
- Buy Now Listing (BNL) clicks
- Inventory Listing Clicks, which are further split into:
- Findchips Inventory Listing (from listings on findchips.com)
- OEMsTrade Inventory Listing (from listings on oemstrade.com)
A Buy Now Listing click is registered when a user clicks on the buy button, logo, or part number on our Buy Now Listing ad type (i.e., the ‘Sponsored’ listing, found near the top of the search results page, as well as further below the fold)
An Inventory Listing click is registered when a user clicks on the buy button or part number on any other listing found on the search results page.
These click events are collected, cleansed and stored in SupplyFrame’s data warehouse, which drives the MIQ portal.